The Black Executive CMO Alliance (BECA) announced the upcoming launch of BECA Gems during the organization’s third-consecutive appearance at Cannes Lions International Festival of Creativity, June 17-21.
Proudly presented by P&G, BECA Gems kicks off as a four-part LinkedIn Live learning series that will bring critical insights from BECA members – some of the world’s most renowned C-Suite marketing executives – to an even larger audience, available and free to all beginning June 28, 2024.
“Access really is everything. In fact, BECA Gems was sparked at the inception of our launch three years ago when we set out to thrive in our mission of sharing, learning, elevating and paying it forward – and continuing to build our programming in pace with the dynamics of our beloved and ever-evolving industry,” said Jerri DeVard, BECA Founder and CEO. “Today’s announcement of BECA Gems punctuates our continued sense of urgency to not only help the next generation of Black marketing leaders, but to open doors to an indispensable think tank of insight and experience that our data has proven to be beneficial to dozens of rising Black marketers.”
BECA Gems will complement The BECA Playbook with a four-part learning series on LinkedIn Live beginning June 28 with subsequent sessions following throughout the year. Sessions will cover topics such as leadership and influence, crafting a compelling personal story, developing consumer trust, and more led by C-Suite BECA members. Viewers will have the opportunity to directly engage with BECA members and P&G leaders for questions within each BECA Gems session. Attendees will also have the opportunity to opt in for access to future insights, news and updates from the BECA community.
“Diversity fuels creativity, and representation at every level is key for organizations to fully maximize the growth that creativity fuels,” said Damon Jones, P&G Chief Communications Officer. “BECA is already having a transformative impact – providing authentic connections and access to the lived experiences of senior leaders to inspire and equip future generations for success. BECA Gems takes this to the next level, democratizing the insights for generations of yet untapped talent.”
BECA’s 2024 Cannes presence includes a delegation of 11 BECA members representing top brands and companies: Bozoma Saint John (Former CMO, Entrepreneur, Author); Chris Foster (OPRG); Damaune Y. Journey (72andSunny); Dara Treseder (Autodesk); Esi Eggleston Bracey (Unilever); Gail Peterson (Ecolab); Jerri DeVard (BECA); Kirk McDonald (Sundial Media Group); Nadja Bellan White (SS+K); Najoh Tita-Reid (Mars Petcare); Sharon Harris (The Sharon Harris Collective).
For more on events and the full festival schedule, visit www.canneslions.com/festival.
Follow the Black Executive CMO Alliance on LinkedIn to register for upcoming BECA Gems LinkedIn events.