Snoop Dogg, Death Row Records & Hill Beverage Company have announced their new CBD infused drink, Do It Fluid is now available at Total Wine’s across Southern California and available nationwide via a delivery partnership.
Do It Fluid, is CBD & THC+CBD infused beverage line launched late last year and offers an alternative to traditional smoking through all-natural, high-quality ingredients that don’t sacrifice the high.
“As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition,” said Snoop Dogg. “What we’ve created is an all-natural and delicious alternative that doesn’t sacrifice the high, while providing fans with the perfect option for day or night.”
Do It Fluid is available in all four flavors, including Blue Razz, Blood Orange, Peaches N Honies + Cherry Limeade in CBD-only (12 oz), as well as Delta-9 and THC (8 oz) blends.
“Major retailers like Total Wine, SPECs, and other major delivery services starting to sell THC products on a national level can only signal one thing. The near end of prohibition. It’s at the top of every political party’s list both, left and right. The Vice President of the United States just held an event around this entire topic,” said Jake Hill, CEO and co-founder of Hill Beverage Company.
“The Department of Health and Human Services has made its recommendations to the DEA to reschedule cannabis from a schedule 1 drug to schedule 3 or no schedule at all. To put it into perspective, schedule 1 drugs include crack and heroine… to pair cannabis with those is a travesty against humanity, imprisoning human beings over a plant even more so.”
To kick off their Total Wine and nation-wide delivery in style, Hill Beverage Co. and Snoop Dogg have joined forces with MOD, their new creative agency of record, to launch an all-new website design.
The new style balances minimalism with the swagger of Snoop Dogg and Death Row Record brands. Leading the conversation about weed for over 30 years, Snoop and Death Row Records have driven the cultural shift that made it possible for cannabis to go mainstream. Now Hill Beverage Co. is making it possible to reach your shopping cart or doorstep nationwide.
Hill explained that partnering with reputable retailers, like Total Wines, enhances consumers’ trust in the products.
“By being able to shelve our THC products on highly reputable retailers, this creates a new level of comfort for our customers and even our competitor’s customers, as we all dive into this space together. I’d feel even more comfortable buying from a reputable retailer like Total Wine, SPECs, and major delivery services that we have all been using for years than I would from even a licensed dispensary, and that world I come from. This is the start of the evolution from prohibition to legalized cannabis, what a time we live in,” said Hill.
“Hill Beverage Co. is a brand that puts legacy and lifestyle at the forefront of their business, and we couldn’t be more excited to partner together as their creative agency of record,” said MOD CEO, John Stanley. “While we’re kicking off the relationship with a brand-new website and partnership, we can’t wait for what’s to come.”