No matter how long it’s been, McDonald’s fans never forget the feeling of opening a Happy Meal® box to see the surprises inside. Last year, we gave them the chance to relive that excitement as adults with the Cactus Plant Flea Market Box. Now, we’re once again sparking nostalgic joy with the help of a visionary artist and some very special Buddies.
Introducing: the Kerwin Frost Box – a one-of-a-kind global collaboration with artist and lifelong McDonald’s fan, Kerwin Frost – launching in the U.S. and other select markets around the world starting Dec. 11.
“I’ve loved McDonald’s since I was a kid. I even had my own Ronald McDonald doll that I brought to picture day at school, and it was my dream to collect all the McNugget Buddies,” said Kerwin Frost. “Now, coming up with my own special set of Buddies – each one representing different aspects of self-expression – it’s unreal, a dream come true. McDonald’s has been a great partner from day one, and they’ve truly allowed me to create without limits. I hope the Kerwin Frost Box will serve as a reminder for people to hone their creativity and not be afraid to show the world who they really are.”
The Kerwin Frost Box includes the choice of 10-piece Chicken McNuggets® or a Big Mac®, World Famous Fries®, a soft drink and a special McNugget Buddy collectible – coming back IRL for the first time in over 25 years. But this time, designed in partnership with Kerwin Frost.
“I spend a lot of time at my restaurants as a local business owner, and I loved seeing how excited our adult customers were during last year’s Cactus Plant Flea Market Box collab that brought so many of them back to that moment of opening their first Happy Meal as a kid,” said Los Angeles McDonald’s Owner/Operator Yousef Kanjee. “It’ll be great to see their reactions this month when we bring back this idea, but with a reimagined McNugget Buddy collection that I remember from when I was a McDonald’s crew person in the ‘80s.”
Kerwin Frost is an artist from Harlem, most well-known for his work within fashion and music. He is a creative director, a DJ, street style icon, and host of his own interview series. He is also a lifelong fan of McDonald’s and has teamed up with the brand to bring the Kerwin Frost Box to life.
Fans can also express their unique style through custom McDonald’s x Kerwin Frost merch, which will be available at kerwinfrost.com beginning Dec. 11, while supplies last. A portion of the merch proceeds will be donated to the Harlem Arts Alliance, an organization that helps spark creativity in young adults growing up in Harlem.