LOS ANGELES – MASN and BIG3 will launch a media programming and community impact partnership to televise 52 games of the exciting three-on-three summer professional basketball league throughout MASN’s seven-state television territory starting later this month.
Founded by producer, actor, and artist Ice Cube, the BIG3 league will visit nine U.S. cities on its summer tour, visiting stadiums in Chicago, Dallas, New York, Memphis, Miami, Boston, DC, Charlotte, and Detroit. The season tips off on Sunday, June 25th and goes for nine weeks in the U.S. before moving across the pond for its All-Star Game and Championship Game in London, England on August 26.
“The addition of MASN to our media partnership family is a tremendous milestone for the Big3,” said Ice Cube. “This collaboration allows us to bring more of BIG3’s Fireball to an area of the country that has shown us tons of love.”
The BIG3 features many of the biggest names in basketball history, including coaches Gilbert Arenas, Charles Oakley, George Gervin, Gary Payton, Nancy Lieberman, Stephen Jackson, Lisa Leslie, Rick Barry, Rick Mahorn, and Julius Erving. Players this year include Joe Johnson, Jason Richardson, Nick Young, Michael Beasley, Isaiah Briscoe, Mario Chalmers, Leandro Barbosa, Gerald Green, Frank Nitty, Kevin Murphy, and many more.
“Our primary goal has been working to get all of our games in front of the best sports fans,” said President and BIG3 Co-Founder, Jeff Kwatinetz. “The Mid-Atlantic region has some of the most dedicated BIG3 fans and we are excited to bring FIREBALL3 to a top-tier RSN that is already home to iconic, must-see sports teams.”
MASN will televise BIG3 on MASN and MASN2.
“We have seen Cube and BIG3 energize communities across the country,” said MASN and Orioles Chair, CEO, and Managing Partner John Angelos. “We are in the community economic impact business, creating world class live media, sports, music, and destination entertainment projects that drive it, and we expect this partnership will generate new audience, more live local events, and change the way our games and leagues connect.”
The BIG3 is returning to a full nationwide touring model with stops at arenas in Dallas, New York, Memphis, Miami, Boston, Charlotte, Detroit, Washington D.C., and London, England.
Tickets for the first three weeks of season six are available here. To learn more about the BIG3 and see the full season schedule, go to BIG3.com and follow @thebig3 on Twitter and Instagram.