By: Dr. Tara S. Merchant
In today’s fast-paced digital world, trends come and go at the speed of a swipe. Social media floods our timelines with viral movements, overnight experts, and the latest “must-follow” ideologies.
But in this whirlwind of opinions and bandwagon activism, I challenge you to pause and ask yourself: Are you truly invested in what you support, or are you just going along for the ride?
Bandwagon culture isn’t new. It has existed in politics, business, and entertainment for decades.
However, the rise of social media has amplified its reach, making it easy for people to adopt causes, cancel individuals, or champion movements without fully understanding their origins, impact, or consequences.
It’s effortless to repost a hashtag, criticize from the sidelines, or align with the loudest voices without doing any real work.
But does that create meaningful change? Or are we just riding waves without substance?
As a journalist and humanitarian, I’ve seen firsthand the difference between authentic advocacy and performative support.
The latter fades when the spotlight shifts, while the former stands the test of time.
We must stop allowing peer pressure, fear of missing out, or the desire for social validation to dictate our beliefs. Instead, let’s be intentional in what we support.
Before jumping on the next viral trend, ask yourself:
✔ Do I understand the full story? Sensational headlines rarely tell the whole truth.
✔ Am I contributing to real change? Words without action are empty.
✔ Is this aligned with my values? Authenticity matters more than popularity.
True leadership requires the courage to stand firm, even when it’s unpopular. It’s time to stop jumping on the bandwagon and start walking in our own purpose—boldly, unapologetically, and with integrity.
Dr. Tara S. Merchant, a distinguished journalist and interviewer, has solidified her reputation in the media industry with a series of high-profile interviews that continue to captivate audiences.